Lipozene and MetaboUp False Advertising Action Investigation By FDA
January 12, 2012 Posted in: Mass TortsUnethical and fraudulent practices by companies taking advantage of the disadvantage need to be pursued legally to ensure those financially injured are compensated, national class action product liability attorney Keith T. Belt says.
Obesity Research Institute has been hit with a false advertising action by FDA for making claims “too good to be true” about its diet drugs/supplements, Lipozene and MetaboUp. According to the action , Obesity Research Institute uses bold fonts and “official looking seals” on its product packaging that lead consumers to believe that Lipozene and MataboUp diet pills are clinically proven to “reduce pounds of body fat and weight without a change in lifestyle.” The products also misleadingly state that not only users will lose weight merely by taking the product, but that 78% of each pound lost will be pure body fat.
FDA regulates both finished dietary supplement products and dietary ingredients under a different set of regulations than those covering “conventional” foods and drug products (prescription and Over-the-Counter). Under the Dietary Supplement Health and Education Act of 1994 (DSHEA), the dietary supplement or dietary ingredient manufacturer is responsible for ensuring that a dietary supplement or ingredient is safe before it is marketed. FDA’s other responsibilities include product information, such as labeling, claims, package inserts, and accompanying literature. The Federal Trade Commission regulates dietary supplement advertising
“In reality, the too good to be true claims made by Obesity Research Institute are just that and the Defendant is and has been misrepresenting the effectiveness of its weight loss products to the general public in order to reap windfall profits,” the Lipozene and MetaboUp action states. As a result, consumers have been unfairly duped into paying $29.95 a bottle for diet pills that do not provide the advertising benefits “whatsoever.”
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Belt Law Firm, P.C., has more than 70 years of combined experience, and has the resources and experience to take on class action lawsuits of any size and against any opponent. In the past, our class action lawyers have participated in several large-scale class and mass joiner actions and have secured millions of dollars for our clients. Class-action lawsuits are an efficient and calculated way to take on large, well-represented organizations, and also to help the maximum number of people. Class action lawsuits offer a number of advantages because they are able to aggregate a large number of what are often smaller individualized claims into one class action lawsuit. Our class action attorneys’ main mission is to bring powerful representation and justice to the individual or small business. In the process, class actions provide the necessary impetus to change laws for the better and to help thousands of people who have been injured, oppressed or have suffered injustice. We put our reputation on the line in every case.
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